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What is performance? Is it having the most powerful car?
Nowadays, having a Lamborghini won't get you faster to work than a Fiat 500. Our environment has changed, cars are not welcome in cities anymore. Subways or bikes are the best for short trips. Therefore we have to reinvent what performance means.
Tomorrow in order to be performant, it won't be about being fast, but rather having the fastest path. To do so, we have to create a vehicle that allows us to switch from different mobility systems.
Audi Neo-Bauhaus concept is an autonomous car that commutes between cities, and allows you to be dropped to a more performant mobility system when the car becomes obsolete.
With the ability to carry your bike or skateboard, and get out of the car in the middle of a traffic jam in full safety, you will now be faster than anyone else.
After that, the car will park outside of the city (to give more space in the city) and reload while waiting to pick you up next time.
On this concept the focus was to build the car around the user. To do so, I've been using electric package innovation to create more space in the cockpit, by placing the engine in the wheels. Therefor wheels take a lot more importance than before. The orange panel is there to emphasize this and indicate the technical access of engine and breaks.
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